As the company grows, offering a wider range of products to a broader group of consumers, our website continues to evolve as well.

The Phase I launch of SmackSportswear.com went live over the summer. The focus of the update was to create a better user experience, with ease-of-shopping being the primary goal. The backend was also tweaked for speedier surfing, allowing you to see more great products in less time.

With all that, the first phase was still less than half of our final goal. Phase II, launching this week, evolves the site’s look and feel even further. The first visible changes are in the overall page layouts having a more modern and uncluttered look. Large, lifestyle images take the place of heavy blocks of text. The results give way to a look that is “open” and contemporary, serving to reinforce the Smack brand’s causal and inviting Southern California beach heritage.

We’ve also reprioritized the information and added new sections. The heavier trafficked parts of the site are now easier to find and faster to get to. New sections are meant to educate and provide benefits to our customers.

A new Investor Relations page provides all the information a company prospect would want to know about Smack’s history, investment opportunities, and plans for the future. Most people don’t even know we recently merged and are now a publically traded company on the Nasdaq OTC Bulletin Board Exchange under ticker symbol SMAK. That’s right, you can become an owner in Smack! 

We’re really proud of this latest upgrade and hope you’ll like it too. To see what we’re talking about, check it out here … SmackSportswear.com  !!

Next to launch will be our Online Uniform Builder, coming in mid December. With this tool you can design your own custom uniforms online, including logos, names, and numbers ... then submit your order, or post your designs on Facebook or Pinterest.

… and a lot more to come thereafter.